

Anna
CEO & Founder | Creative Director | Dog-mad + globetrotter
"Design your everyday life with clarity and joy and make more room for what makes you happy."
The beginnings
2019
Young, wild, and chaotic—we had no plan, but one thing was clear: things couldn't continue as they were. In 2019, we jumped headfirst into self-employment—a little chaotic, but with a huge dose of drive!
Cha-ching!
2020
I spent 4 (!) months working on my very first digital planner, put it online, and waited... and waited... and then, after what felt like an eternity (okay, it was 7 days), it happened: the first sale!
Work, work, work, work
2021-2023
You might say, "Move on, nothing's happened here." But no such thing! During these years, we tirelessly learned, worked 24/7, and developed discipline. In doing so, we laid the foundation for the next big step: building a team!
Yeah – we are a team!
2024
We hired our first employees at the beginning of 2024! This was our biggest milestone yet. Suddenly, we were no longer just our own boss, but had a real team at our side.
New chapter: Van Life!
2025
We've fulfilled a dream: an office on four wheels! After 1.5 years of self-construction, our van is now finished – and with it, we'll take our paperless life mission on the road – woop, woop!
Our Core Values
Our values drive us, they motivate us, they create the basis for our actions and for the courage to take new paths and overcome boundaries.
Meet the Team
CEO & Founder | Creative Director | Dog-mad + globetrotter
Performance & Finance Manager | Snooker artist
Product Development | Crochet & Embroidery Professional
Product Development | Horse Whisperer
Product Development | True Crime Specialist
Social Media Manager | Drone Pilot
Content Creation | Bookworm
Customer Happiness Manager | Tech nerd
Influencer Marketing | Hidden Object Book Expert
Feel-Good Manager | DJ